Find out what kind of sales the company wants to be known for. Is it “product sales”, “cross sales” or “professional friendship”? Decide upon which stories you prefer that the customers tell about the company and help the sales force to act in sales in such a way that the preferred stories are told.
When you know what kind of sales is the best choice for the company, then you can train the sales force to act accordingly. You can follow-up in daily operations that the sales leads to the great customer experiences, that you expect it to. Help the salesmen to affect the stories the customers tell about the company and help them create both satisfied and loyal customers.
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