Sales has over time changed and sales ethics gets more and more important. Creating “professional friendship” and long lasting loyal customers demands that the salesmen look upon sales as a respected profession built on trust in a customer relationship.
These guidelines with sales ethics can help you train the sales force to be the trusted source for any customer. When the sales ethics is deeply anchored in the sales force you will get access to long lasting relationship with loyal customers. Loyal customers pay much more during a life time, than a customer who is from time to time satisfied.
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