Find out how one customer or one salesman differentiate from another and put that insight into a matrix that you can use to increase the teams understanding of a differentiated customer approach.
Help the sales force to be more effective in their relationships with the customers. What one customer needs to have to make a decision is what would only frustrate another type of customers. This is important to know to increase sales and to get loyal customers. Assess the sales force to get to know what you can train.
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