Get the most out of the time you have in the company. Why spend time on customers who don’t want to buy enough to contribute to the company’s overheads. Spend your time with the right customers.
When you differentiate the customer focus you help the employees to spend their time wisely. Salesmen cares and service officers want to help and you can help them direct their focus to the customers that contribute to the company. Involve the team in finding the right segmentation and help them take the responsibility. Go through a process with brainstorming, investigating, selecting and implementing ways of working.
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