The customer strategy is a tool to help people know what is expected of them when it comes to creating great customer experiences. It is a document that sets a clear direction for how to work with customer experiences in all departments of the organization.
With a customer strategy you have a tool that guides people to focus on the right customers with the right value proposition at the right time, no matter in which department they are located. It is a reason to involve people to work with what the strategy means for their particular team and what they can personally do to meet the customer strategy. The customer strategy is the roadmap to create great customer experiences.

Karin Rigas

With her 25-years of experience within the fields of Sales Management, Sales Coaching, Project Management, Executive Coaching and leadership in enterprise As a leadership consultant, she has generated incredible business results with her practical approach to leadership and Management.

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